It may appear little Flashy as if
some organization is trying to build a Tag Line and want instant Hit, Instant
recognition! Questions can be asked as to how? On What basis? How can one
compare? What are the parameters? What’s the motive? And on top Why to let
people know the Actual Cost, why ruining the business???
Artzindia.com is in a process to
change, evolve and better market ready. In last 10 months since its official
launch we had to go through many difficulties, had to face challenges as
expected and see bottom of the core! There were moments when Doubts overwhelmed
and Way forward appeared hazy. But what a fascinating journey it has been and
Fortunately we endeavored into something which is more than a tool of minting
money or raising Money! A work which has all the traits of a Business yet in
totality it wasn’t!
Reason to create Art & craft
related product selling online platform Artzindia.com was little better noble.
It was to disrupt the very cardinal issue of over pricing, The As-I-ask
pricing, You-can’t-value-the art notion, and its subjectivity! It was to throw
middle men out of the scene and establish Connect between the actual end
producers i.e. Artisans & Craftsmen and Mass buyers also called as Middle class
of India.
Parity was needed so was the
objectivity! It must benefit both end of the spectrum. It can’t just be Flavour
of the High & Mighty with deep pockets when Artisans & craftsmen are
still fighting to get their due share. They are used, blackmailed, cheated and
on top Under Paid, Their product though fetching exorbitant prices, their
effort was undermined and undervalued! An Irony needed someone to hit hard and
Change the game for better and forever!
As per the study conducted by
NCAER in 2016 India has 267 million strong middle class whose income is between
2.5 lac to 10 lac per annum. This is a Huge number! In almost all the industry
whether its consumer, FMCG or even services this Middle class is playing the
role of engine! The sheer number is so big that it is ever expanding.
Artzindia.com is a step to bridge
this Gap. Art deserves to reach Mass! Craft needs new life new buyers!
Coming back to the questions
raised in the beginning on How, Why & What, Its very simple Use math,
calculate the total cost and reach the pricing. Which means one must know the
cost of the Raw material, Labour cost, Man hours involved, Transportation,
Processing, Packaging, Photography, Logistics and Waste Plus the markup which
in other’s case is not less than 200-300 %!!! So is the price so High!!! And
certainly prices can be compared, just a hint - same raw material used Product
with lesser quality which is available on our site and others has the price
difference in few cases up to Rs. 8000 – 15000 !!!
And what’s our motive to Divulge
the sacred Secrets? Well as mentioned above reasons being Obvious and Only Due
to that “OUR PRICES are
BETTER Than DISCOUNTS”